An overview of the nice features that Expression Engine CMS can bring to a restaurant's online prescence. We just migrated 6 of Clark Cooper Concept's websites from separate Wordpress based systems onto a single Expression Engine CMS.
Fully Editable Menu
Restaurant editors are able to upload new menu PDF files as would be expected. Our solution also permits the owners to update the item name, price, and details on an HTML based menu viewable directly on the website. Items can be moved from section to section and rearranged within menu sections via a simple drag and drop interface. We also built in support for multiple menus - therefore items can be moved from menu to menu.
Search Engine Friendly
All aspects of our work keep search engines in mind. Of particular opportunity for restaurant owners is the ability to showcase individual menu items. Display photos, text, reviews and more information specific to a dish or plate right on your own website. Our expert developers can integrate all this great content into Google with metadata markup to jazz up search engine results.
Multi Site Functionality
Expression Engine's Multisite functionality came into play with this project as our single Expression Engine CMS system powers 7 Houston restaurant websites. This firm is growing and building out new concepts continually. Another nice thing about this multisite system for our client is the internal intelligence that they are building with regard to how to update and utilize their websites. New restaurants are built and the content editors are already familiar with the backend system that manages it.
Multi Channel Publishing
Expression Engine can function as a fantastic email publishing engine. All the menu item text and image content visible on the website becomes available for HTML newsletter blasts to customers. Its a great way to quickly get the word out about a new menu item or special offers that may be available.